NFT Marketplace App — Momint

Momint was Africa's first NFT marketplace. The MVP had launched, users were signing up — but the product was too complex for mainstream adoption. Web2 users didn't understand NFTs, the interface was cluttered, and conversion was low.

I joined in 2022 as Product Lead to simplify the product and drive growth.

I owned the full product lifecycle — strategy, roadmap, prioritisation, and delivery — working across a team of engineers, designers, and marketers.

The brief was clear: reduce friction, increase sales, and make blockchain accessible to everyday users without dumbing it down.

• Redesigning the discovery and purchase flow to reduce drop-off for first-time buyers
• Simplifying the wallet and transaction experience for Web2-native users
• Introducing ERC1155 smart contract functionality allowing sellers to edit multiple NFT prices simultaneously
• Improving transparency and trust signals throughout the buying journey

Scaled the app from MVP to 50K MAUs in 6 months. Increased new user signup completion rate by 60%. Improved month-3 retention by 25% through wallet redesign.