Crypto wallets were intimidating. Complex interfaces, unfamiliar terminology, and no clear mental model for users coming from Web2 - particularly first-time digital asset owners who didn't yet trust the space.
The brief: design an embedded wallet that felt as familiar as a banking app, without stripping out the functionality that experienced users needed.
Product Manager and Design Lead. Research, prioritisation, wireframing, and developer handover.
User interviews across two distinct segments - crypto-native users and first-time digital asset owners. The gap between them was significant. Experienced users wanted speed and control. Newcomers wanted reassurance and simplicity.
Affinity mapping surfaced a clear insight: the terminology and iconography of existing wallets was the primary barrier for new users - not the technology itself. Fixing the language was as important as fixing the interface.
An embedded wallet built around six core MVP features:
View balances and transaction history. Buy and sell crypto via third-party onramps. Send crypto to other Momint users. Spend crypto via third-party API. Receive crypto via scannable QR code. Add and remove fiat cards.
The interface deliberately borrowed patterns from familiar Web2 banking apps - reducing the cognitive leap for newcomers while keeping the full feature set intact for experienced users. Terminology was audited and simplified throughout.
Wireframes iterated rapidly in-house and user-tested at each stage. High-fidelity designs packaged with a full handover document covering design decisions, dependencies, and constraints before engineering began.
The redesigned wallet drove a 25% improvement in month-3 retention - users who engaged with the wallet were significantly more likely to remain active on the platform.