Track Titan — Growth Funnel

F1's global fanbase has grown 63% since 2018 — from 490M to 827M fans — driven by a younger, Drive to Survive cohort with deep emotional investment in the sport and no pathway into sim racing. Track Titan is a telemetry coaching platform built for active sim racers. This project explores the gap between those two audiences: a top-of-funnel growth lever designed to convert F1 fans into Track Titan users, before they've ever touched a wheel.

Sim Racing Bootcamp is a 7-question identity quiz that delivers a personalised Driver DNA archetype — powered by Claude AI — and hands the user to Track Titan with confidence and momentum. Stateless, sub-10-second, designed for paid ad traffic. The product isn't an onboarding tool. It's a growth lever.

• User lands from a paid ad targeting F1 fans socials
• Takes a 7-question identity quiz — feels like an F1 personality test, not a form. All identity-based, zero transactional questions
• F1 start lights animation plays while Claude Haiku generates their profile — API latency turned into a branded, recognisable moment F1 fans immediately understand
• Driver DNA reveal: a named archetype, 4 single-word trait tiles with icons, a personalised tagline, and a Track Titan hook — all generated from 7 quiz signals
• Your Rookie Season — four conceptual steps into sim racing, step one personalised with their chosen circuit
• Track Titan CTA with a personalised hook connecting their DNA directly to telemetry coaching
• One-tap share to X or Reddit — the archetype name drives organic loops back into the funnel

• Ran five parallel AI research agents before writing a single line of code — each tasked with a specific domain: audience growth, conversion barriers, competitor onboarding, Track Titan positioning, and viral mechanics
• Used research findings to write a detailed product spec (CLAUDE.md) covering audience, quiz structure, AI prompt architecture, design system, and growth strategy
• Used Claude Code to build screen by screen — quiz flow, AI generation pipeline, results layout, share card, and OG image generation
• Iterated through three distinct versions, each driven by a strategic insight rather than a visual preference
• Deployed to Railway via nixpacks — fully stateless, no database, zero infrastructure overhead

Before a single line of code was written, five AI research agents were spawned in parallel to validate the opportunity and define the product approach. Every major product decision traces directly back to a research finding.

• Quiz redesigned around identity — not hardware or budget. Research showed transactional questions create friction for cold paid-ad audiences. Every question asks who you are, not what you'll buy
• Driver DNA archetype became the core of the product. Identity-affirming results are the single biggest driver of sharing behaviour — everything else frames and amplifies this moment
• Hardware recommendations removed entirely. Presenting a £299 wheel recommendation to someone who just clicked a Facebook ad is premature. That conversation belongs inside Track Titan
• 4-week curriculum replaced with four conceptual Rookie Season steps — concepts, not a schedule. Time-based commitments create pressure for someone who hasn't yet committed to the sport
• Share card made a centrepiece. The archetype name is what gets screenshotted: "I'm The Apex Hunter — what are you?"
• Circuit selection question included specifically to personalise step one of the Rookie Season — "Learn your favourite track: Silverstone" — an immediate, specific moment of recognition
• CTA rewritten to connect Driver DNA to Track Titan's telemetry value, not hardware readiness: "Your Driver DNA is just the start. Track Titan's telemetry will show you exactly how your natural style plays out on circuit"