I co-founded Tenfold in 2015 — a booking agency representing twelve electronic music artists in the house and techno space. No template to follow, no safety net. Just an idea, a network, and the conviction to make it work.
It's still running today. I now hold a silent director position, but the business I built from zero continues to operate profitably without me in the room — which is perhaps the best measure of whether you've actually built something or just been busy.
Starting Tenfold taught me things no job description could. How to build a business model from scratch. How to negotiate contracts with venues, promoters, and artists simultaneously — where every party has competing interests and you're the one holding it together. How to develop a brand, a communication strategy, and a marketing approach with no budget and no playbook.
How to make payroll. How to make it profitable.
Tenfold is where I became commercially minded. Where I learned that relationships are infrastructure — that the strength of your network is a direct function of how well you treat people over time.
It's also where I learned the most important lesson of my career: that the gap between an idea and a working business is almost entirely made of resourcefulness, resilience, and execution.
That's the energy I bring to every product I build.
